Our FAQs for Franchisees

Wisdom Senior Care is a senior home care franchise opportunity that allows entrepreneurs to own and operate a non-medical home care business serving seniors in their local communities. Franchise owners provide services such as companionship, personal care, memory care, respite care, hospice support, and specialized care for chronic conditions.

Our model is built around helping seniors age in place while giving families peace of mind.

The senior care industry continues to grow due to demographic trends. The population of adults age 65 and older is expanding rapidly across the United States. Additionally, nearly 87% of seniors prefer to remain in their homes as they age rather than move into a nursing facility.

As life expectancy increases and families seek alternatives to institutional care, the demand for in-home care services continues to rise. This creates long-term stability and opportunity for franchise owners.

No prior healthcare experience is required. While industry knowledge can be helpful, our franchise system is designed to provide comprehensive training and operational guidance.

Successful franchise owners typically have leadership ability, strong communication skills, business discipline, and a passion for serving their communities. We provide the tools and training necessary to help you confidently operate your business.

As an owner, you may provide services such as:

• Companionship and homemaking services
• Personal care assistance
• 24-hour and overnight care
• Memory care for Alzheimer’s and dementia
• Respite care for family caregivers
• Hospice support services
• Care for ALS, Parkinson’s disease, and other chronic conditions

This diverse service offering allows you to serve a broad client base and build multiple referral relationships within your territory.

The initial investment varies depending on factors such as territory size, state regulations, licensing requirements, and office setup. The investment typically includes:

• Franchise fee
• Training and onboarding
• Licensing and compliance support
• Technology systems
• Marketing and brand launch support
• Initial working capital

During the discovery process, we provide a detailed breakdown of expected costs and financial considerations so you can evaluate the opportunity with clarity.

Our franchise training program is comprehensive and designed to prepare you for launch and long-term growth. Training includes:

• Business operations and management systems
• Caregiver recruitment and retention strategies
• Marketing and client acquisition
• Compliance and regulatory guidance
• Financial management best practices
• Technology and scheduling systems

We also provide ongoing support beyond your initial training to ensure you are never navigating challenges alone.

Client acquisition is a key component of your business growth. We provide marketing systems and strategies that include:

• Building referral relationships with healthcare professionals
• Community outreach
• Digital marketing guidance
• Brand development tools
• Proven sales processes

Our goal is to equip you with a structured approach to building your client base from your first months of operation.

Franchise owners receive ongoing support in areas such as:

• Operational coaching
• Regulatory and compliance updates
• Marketing strategy
• Technology support
• Business performance guidance

When you join our franchise network, you gain access to a team that is invested in your success. We are committed to helping you build a sustainable and scalable business.

The timeline to launch varies depending on licensing requirements and territory preparation. In general, after signing your franchise agreement and completing training, the process may take several months to finalize licensing, recruit caregivers, and prepare for client intake.

We guide you step-by-step to ensure a structured and confident launch.

Our franchise model combines proven systems with flexibility. When we award a franchise, we provide the operational framework and support needed to grow, while also allowing you to operate as an independent business owner within your territory.

We focus on sustainable growth, strong caregiver recruitment systems, compliance confidence, and meaningful community impact. Our mission-driven approach helps franchise owners build businesses that are both financially viable and personally rewarding.

Territory sizes vary based on population density and market opportunity. During the discovery process, we review available territories and discuss geographic areas that align with your goals.

Our goal is to ensure you have sufficient opportunity within your territory to build and expand your client base.

Like most franchise systems, there are ongoing royalty and marketing fees that support brand development, system improvements, and continuous franchise support. Specific fee structures are outlined in the Franchise Disclosure Document (FDD), which you will receive during the evaluation process.

Transparency is important to us, and we encourage all prospective franchise owners to review these details carefully.

Ideal franchise owners are:

• Motivated leaders
• Community-focused
• Financially prepared for business ownership
• Interested in long-term growth
• Passionate about serving seniors and families

If you are seeking a business that combines purpose with performance, senior home care may be the right path.

The first step is simple. Reach out to begin the discovery process. We will schedule an introductory conversation to discuss your goals, background, and interest in franchise ownership.

From there, we provide detailed information so you can determine whether this opportunity aligns with your vision.

If you are ready to explore ownership in one of the fastest-growing industries in the country, contact us to get started and become an owner.