The Wisdom Advantage
Grow, succeed, and thrive with a franchise with Wisdom Senior Care.
When you join as a franchise, get trained to recruit the all-star care team you need, jumpstart your client base, confidently remain compliant, and build the successful home care business you're envisioning for yourself.
Our Story
In 2006, Carolyn Thurston opened Wisdom Senior Care after 20 years of helping seniors in the Triangle area. She has since grown Wisdom Senior Care with the mission to keep more of our seniors happy at home and change the perception of aging.
Carolyn and her team enjoy learning and being around the senior population. They choose to help and support our elderly community who want to live in the comfort of their own homes. We have been part of the solution to provide an environment where the seniors could still feel valued.
All those years of experience with seniors are being shared throughout our organization.
Wisdom-Driven Business by Carolyn Thurston
Carolyn Thurston shares her journey as a business owner whose unwavering faith and perseverance helped her to overcome obstacles, ultimately leading to her success as a top-tier franchise owner in the in-home senior care industry.
The book provides business insights for anyone looking to successfully start and scale a business, but is afraid to take the first steps.
Our Mission: Keeping Wisdom At Home
All seniors, no matter what their background is, are a source of wisdom. The wisdom that comes from years of life's journey. An African proverb says, when a senior dies, it is a whole library of Wisdom and knowledge that is gone. Our communities can still benefit from their wisdom.
For us, keeping wisdom at home is, on the one hand, about allowing them to live happily in the comfort of their homes. On the other hand, making the right decision to choose the right partner to assist them. It allows them to keep enjoying the aging process and to share their wisdom in a family setting. To learn from them and better prepare generations to come about reaching their ages in life's journey. As a result, we give them the opportunity to impact our societies happily and to bring joy to those of them with special needs.
What Makes Us Different?
Many franchise opportunities focus solely on revenue. While financial success is essential, we believe true long-term success comes from combining profitability with purpose.
Eighty-seven percent of seniors prefer to age in the comfort of their own homes. Families across the country are actively searching for compassionate, reliable in-home care solutions. By joining Wisdom Senior Care, you step into a business that directly meets this growing demand while making a meaningful difference in people’s lives.
Every client you serve represents a family gaining peace of mind. Every caregiver you hire creates employment opportunities within your community. This is a business where your daily work has visible impact.
What Sets Us Apart?
A Proven Yet Flexible System
We provide a structured system designed to help you launch and grow successfully. From operations manuals to marketing strategies, recruiting frameworks to compliance guidance, you are never left guessing. At the same time, we respect your role as an independent business owner. You have room to lead, innovate, and build relationships within your territory.
Comprehensive Training and Ongoing Support
When you join us, you receive in-depth training that prepares you to:
- Recruit and retain an exceptional caregiving team
- Develop client acquisition strategies
- Navigate state-specific regulations and compliance
- Manage scheduling and operations efficiently
- Build referral partnerships within your community
- Scale your business with confidence
Support does not stop after opening day. Our team remains actively involved, offering guidance as your business evolves.
A Brand Focused on Quality and Reputation
In senior care, trust is everything. Families are placing their loved ones’ safety in your hands. We are built on a foundation of compassion, professionalism, and accountability. We emphasize high standards in caregiver selection, training, and service delivery—giving you a competitive advantage in your local market.
Multiple Revenue Opportunities
Unlike some franchises that limit service offerings, Wisdom Senior Care supports a broad range of in-home services, including:
- Companionship and personal care
- 24-hour and overnight care
- Memory care
- Respite care
- Hospice support
- Specialized care for conditions like ALS and Parkinson’s
This diversity allows you to serve a wider client base while strengthening your revenue streams.
Our Support Network
The Core Support (Your Internal Team)
Focused Leadership, Direct Access
Because we are a small, focused team, franchisees get direct access to decision-makers rather than being lost in the large corporate shuffle.
The Technology Ecosystem
Enterprise-Grade Infrastructure
We partner with leading technology firms to ensure our franchisees have 24/7 uptime and high-level security.
Our technology partners
WellSky
Thryv
Paychex
Ezee Assist - Wisdom Ace
Clayton/Kendall
From Our Franchise Owners
“We were brand new in this field so in terms of all the details -the hiring, operations, and assessments with the clients-Wisdom was helping us learn how to run a business. They are always a phone call away.”
Philip Tan
Wisdom Business Owner
“From day one, the training & mentoring was in-depth and gave me a blueprint to follow. The actual hands-on help and patience really allowed me to ask questions and grow every day. The team behind the scenes is amazing, ready to assist your every need. All one has to do is ask, and then follow the guidance of the team.”
Patricia Miller
Wisdom Business Owner
